That moment when your prospective patient searches online for either a) your eye care practice, or b) a buying keyword and your practice shows up in the search results. ZMOT is the defining, decision-making instant when you choose to buy one thing over another. In other words, will they call and make an appointment with your practice, or look instead to one of your competitors. When … Learn More

We like to think we control the conversation and message that happens about our brand everyday. But the fact is, consumers control conversations more than ever before. Your online reputation is made up of what you say about your eye care practice (your digital footprint) on your website, social media, local directory listings, industry listings, etc., and what patients say about your practice … Learn More

This is a major game changer for optometrists, ophthalmologists, and other medical professionals. When it comes it your online reputation, there is really nowhere to hide. Prospective patients use search engines, review sites, and social media all the time to learn more about the companies … Read More

If somebody were to refer 5 new clients to your eye care practice, you would probably be thrilled. But if somebody wrote a review of your practice, it could impact the decision-making process of potentially hundreds of new prospective patients. According to a recent BrightLocal study (2014), … Read More

Our Branded Review Engine is designed to help make it easy to proactively build your eye care practice's online reputation. Just point your patients here after their appointment and ask for their feedback. You can add a video to better engage your patients when they first visit your review engine. First of all you can thank them for trusting you with their eye care needs, then give them … Learn More

Using our intelligent Review Triage, your patients are routed to popular 3rd party review sites and / or your local review engine based on your settings and their experience rating. Let’s face it, not everybody has an account on Google or Yelp, is a … Learn More

Let's face it ... you're not going to please everybody. That's why we've built a patient-centric response form to handle any negative feedback you receive. When one of your patients gives a negative rating on your branded review engine, your local form changes into a customer service oriented feedback form. Depending on your settings in the system, this feedback can remain a private … Learn More

After your patient has submitted a positive review, they are redirected to a "Thank-you" page when they are invited to share their positive feedback on their favorite social media network. We have easy share links for Facebook, Twitter, Google+, and Linkedin. This is a great way to generate social referrals and build your practice. You can also add a video here to engage the reviewer and … Learn More

One of the biggest complaints that we hear about the online review sites is that you have no control. On our review engines, we give you complete control whether you want to publish a review or keep it as a rating and private conversation. Our system allows you to: Publish all reviews immediately over a certain rating threshold, ie 3 stars (this is the default) Moderate all reviews, … Learn More

While we do give you control over which reviews to publish as a public review on your review engine, to maintain transparency ALL reviews submitted count toward your aggregate score.   … Read More

After your patient submits a review, our system immediately sends out an automatic reply to them on your behalf. This message can be completely customized based on whether it is a positive or negative review. This is a great way to say thank you for taking the time to leave a review, and to have … Learn More

When a new review is published on your local review engine, it becomes an individual review on it's own search engine optimized page! This is very important for a number of reasons: The search engines can index each page, creating more positive content for your company It creates a unique … Learn More

Each published review can be indexed by Google and … Learn More

Your branded review engine is ready for all devices, whether your patients use a desktop or laptop computer, tablet, or smartphone. This means you could even have a tablet that you use at your office to have somebody fill out a review. However, if you do use a tablet option, you would want to focus on getting reviews on your review engine vs. asking for reviews on sites like Google. This is … Learn More

You can collect additional information and feedback from your patients by adding custom surveys with our Survey Engine. This allows you dig deeper into the patient experience and what you can do to improve your practice. … Read More

Unlike other review sites like Healthgrades or DemandForce, your profile or review page is NOT filled with forced ads for other companies or even competitors in your area. Instead, we give you the option of featuring up to three other professionals that you recommend and that your patient may … Read More

Once a patient review is published on your review engine, our system can automatically syndicate positive review s to your social media profiles such as Facebook, Twitter, Google+, and more. Each new review that our system publishes is added to an RSS feed, which gives you lots of power and flexibility to promote the reviews all over the web.   … Learn More

Promoting your positive reputation in as many places as possible is critical to building your reputation and increasing your conversion from potential leads to paying clients. In addition to streaming and syndicating your reviews to your Facebook newsfeed, we also build a special app for Facebook that we call a "Facebook Review Box" that promotes your reviews from not only your review engine … Learn More

We provide tools so you can integrate and PROMOTE your reviews on any website. By promoting your positive reviews on your review engine, social media sites, search engines, and your website, you can easily MARKET your reputation online without lifting a finger.   … Learn More

Your dental practice's name, address, and phone number is listed on hundreds, if not thousands of websites. This is what we call the NAP (Name, Address, Phone Number), and also usually includes things like your website URL, photos, hours, categories, and more. The more accurate and consistent these listings are, the better your overall online presence and rankings in the search engines. PLUS, … Learn More

Not only does our system help you get reviews on popular 3rd party review site like Google, Yelp, or HealthGrades, but we can also help you monitor and manage these 3rd party reviews.   Whether a patient goes through a direct link on your review engine or goes directly to one of these popular 3rd party sites and leaves a review, our system alerts you via email that you have a new … Learn More

Keeping track of the conversation that is happening about your eye care practice and even individual optometrists and ophthalmologist  on websites, blogs, social media sites, news sites, etc. would be a full-time job ... except that our system DOES IT FOR YOU. We scan 1000's of sites on your behalf every single day. At the end of the day, we send you an alert via email of all new mentions that … Learn More

You can monitor social conversations and posts from one convenient location using our system.   … Learn More

Now you can monitor how your eye care practice stacks up against the local competition for up to three keywords. This is based on a Bing algorithm that calculates your overall "share of voice" online. … Learn More